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Joan Estrada

Where you see a mere industrial warehouse, Joan Estrada has already visualised a spectacular space full of options and possibilities to pull off a truly unique and exclusive event. This is because the professional career of the owner of Joan Estrada Special Events & Communication has made him into one of the most important figures in organising and conducting events in our country.

Versatile and bursting with energy in equal measure, he trained as an interior designer, but at just 23 years of age he made the leap into fashion and was present at Spain’s top catwalks. Barcelona was his first sales platform followed by Madrid, where he opened his first shop in 1987. By then, Joan Estrada had already dressed Sharon Stone for the silver screen, in addition to the stars of various Pedro Almodóvar films and various high-level artistic montages.

Amidst his flourishing success of the mid-nineties, the multi-skilled designer decided to take some time out and turn his career around, resuming his vocation of designing spaces. The interior designs that he brought to life for certain spaces, such as prestigious hotels, made him into an award winner once again.  

Joan Estrada’s creative vision and outstanding ability to transform spaces into unique experiences led him to unleash his talent on the world of events planning. Over the course of 20 years, he has transformed Joan Estrada Special Events & Communication into one of the most renowned events agencies in the sector, contracted by leading international brands such as Calvin Klein, Chloé, Anne Möller, Marc Jacobs, Desigual, Puma, Senseo, Nespresso, American Express, MasterCard, Sanyo, Philips and Movistar, among others.

In 2015, he went one step further and created a brand new wedding planning division: Joan Estrada Special Weddings, with which he has already organised high-level international and national weddings throughout Spain.

What my job means to me: With my eyes firmly set on new projects, I tackle the future with the same excitement I felt on the very first day. I am always one step ahead of the latest trends and thanks to my experience, I possess the necessary insight. I am immersed in the day-to-day of our clients and in taking on new challenges.